Longpoint Realty Partners:
Articles & Documents
Design on-brand, public-facing articles and documents. Each type of document has a different purpose—and therefore different design needs—but should together form a visually cohesive suite of materials.
Built in InDesign, Illustrator, and Word.
Whitepaper
Redesigned whitepaper to be “lighter, happier, more colorful, and energetic without being over the top.”
A multi-disciplinary effort that involved reformatting charts, creating graphics, and photo sourcing in additional to overall layout and design.
Commentary article
Redesigned to be in line with whitepaper (above).
Developed flexible and repeatable style and layout to be easily adapted across commentary pieces without appearing identical.
Commentary article
A variation of the commentary piece (above).
Informational document
An educational piece that presents information in a straight-forward manner, while remaining on-brand and visually interesting where possible.
Created in Word to prioritize easy editing for more users on client side. Set up preset text styles and layout elements for easy application of consistent formatting.
"Gloria Pu is a true design expert. The best at what she does."
“Gloria Pu is a true design expert. The best at what she does. We engaged Gloria three years ago for a challenging assignment (our annual meeting) and she has since been the go-to for everything aesthetic for our company.
She understands the needs of industry clients like us, and her output stylistically meets the needs of a professional audience without sacrificing aesthetics. It is corporate-friendly, investor-facing design. She understands the business world, and because of that can think critically about what we are trying to communicate and then translate those ideas into the most effective layout and aesthetic. Most importantly, the speed with which she is able to understand and process the assignment and revert a high-quality deliverable without sacrificing quality is unmatched. Highly recommend.”
—Tom Stipanov, Vice President